Tuesday, July 23, 2013

A Day Inside Comic-Con's Hall H: Worshipping in the Ultimate Movie Church

By Todd VanDerWerff on
Kevin Winter/Getty Images

?No, no, no,? the tall guy in the hoodie says into his phone. ?I?m past the pirate ship.? He cranes his neck up to look at it, a giant promotional buy for something no one will remember in a year?s time. ?Yeah, no. I got here at five.?

It?s a little after 6 a.m. on Saturday, and I?ve crawled out of bed after three hours? sleep to get in line for Hall H, the central cathedral of San Diego?s Comic-Con, the four-day pop culture extravaganza that devours an extended summer?s weekend for more than 100,000 of the devout. The day before, I consulted with every Hall H expert I knew to figure out when would be early enough to get in line for a full day?s movie excitement. The assurance I received from every one of them was that 6 would be more than early enough. Hell, 6:30 might be safe.

About 3:30, a friend gets in line and sends out a tweet to say he?s right on the cusp of getting in to the venue. People haven?t just been camped out since the night before; they?ve been camped out since the afternoon before for Saturday, traditionally the big day in Hall H, when Warner Bros., 20th Century Fox, and Marvel Studios all make their presentations. These three studios, not coincidentally, are responsible for nearly all the superhero films released each year. (Only Spider-Man, which remains with Sony and was presented on Friday, did not make an appearance on Saturday.) As such, Saturday in Hall H has always been a big-ticket item ? or it would be if one could buy tickets for it.

By the time I make it to the line, it snakes underneath five tents, the last of which divides people into four ?chutes,? like cattle, to send them into Hall H. (When they finally enter, volunteers will line every step of their journey, applauding, as if they are returning conquerors or Super Bowl winners.) Get past the tents and the line crosses a busy street to continue up a sidewalk alongside a nearby hotel, before ending up at a seaside harbor walk ? where the aforementioned pirate ship is docked. The line then snakes around as many more times as it needs to accommodate every person who arrives. At various points this weekend, the line will hold in excess of 10,000 people and perhaps as many as 15,000 (it?s impossible to get an exact count). It is big and intimidating and exhausting just to look at, the Sisyphean ordeal all Hall H attendees must endure to enter the promised land.

After winding around three or four times, I find the line?s end, well beyond the pirate ship, settling onto the cold cement of the harborwalk. The guy sitting next to me grins. ?You think we?ll get in for Warner Brothers?? I ask about the first panel.

?Dude,? he laughs, shaking his head. ?We might not get in today.?


I am not the first person to compare a movie theater to a church. The two spaces are ones where multitudes come together to sit and listen to somebody else speak, occasionally in silent solemnity, occasionally with smirking laughter. At their best, both spaces provoke awe. We turn up our faces to watch a movie screen, just as those who believe do to sing praises to God. We make weekly sojourns, the truly devout returning again and again throughout the week, seeking the enlightenment and meaning they might find between the lines of holy scripture or between the cuts in a great film.

My friend Darren Franich, who has covered the room for Entertainment Weekly these last several years, once suggested to me that Hall H was the ultimate movie church, at least if you tend toward the sorts of movies preferred in its darkened confines. What he said was that even for a journalist, seasoned in sifting through promotional bullshit to understand what?s really going on, the experience of being in Hall H, of sitting surrounded by 6,500 people who are eager to see the wares on screen and will cheer that footage endlessly, is easy to get caught up in. If the religious metaphor doesn?t work, think of a rock concert, how songs that don?t work on an album can become electric when sitting with other fans of the artist in question.

Darren knows these trailers are cut within an inch of their life to ensure a certain kind of fannish response (though the room has turned on projects before, most famously James Cameron?s Avatar). He knows most of the films shown will end up being terrible. He knows that what happens in that room is rehearsed and carefully planned, the entertainment world?s equivalent of a tech company making a major product launch. But where those product launches are staggered throughout the year and often just for press, Comic-Con is the major blockbuster movie launching platform, especially in the last 10 years, and especially for superhero films. (Whether this works remains an open question. See the respective fates of Avatar and Scott Pilgrim vs. The World.) Movie studios have capitalized on Comic-Con?s long-standing ?fans first? policy to stack the deck and stack the room. They are, in other words, manufacturing a fundamentally religious experience. Hear enough people cheer, and only the most hardened contrarian won?t want to cheer, too.

I noticed this firsthand when I made it into Hall H for Warner Bros.?s panel. Tired, hungry, and cranky, I spent the first few panels snarking away, but then moderator Chris Hardwick introduced Man of Steel director Zack Snyder to announce that, yes, there will be another Superman film in two years. Snyder introduced actor Harry Lennix, who played a minor part in Man of Steel, to read a bit of dialogue Snyder found in Superman?s backstory that he thinks will exemplify the next film. The speech is one delivered by Batman as he pummels Superman at a climactic moment of Frank Miller?s seminal The Dark Knight Returns, which, with Watchmen, cemented the growing maturity of comics and launched a million titles that believed writing about adult subject matter largely was a matter of adopting all the right postures.

The speech is as follows:

?I want you to remember, Clark. In all the years to come, in all your most private moments, I want you to remember my hand at your throat. I want you to remember the one man who beat you.?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.